I like to celebrate when I see evidence that the world is changing. This time it’s through a TV advertisement that embraces the importance of expressing our feelings and having a Kleenex box nearby. By god, things are looking up when feelings are welcomed and encouraged in a 30-second TV spot. My girlfriend sent me this link the other day.
Kleenex’s New Ad Preview
Perhaps many of you have already seen the commercial. I haven’t seen it on TV here in Hawaii yet. I just felt that it was important to acknowledge it. Incidentally, I wrote to Kleenex with a very simple message of “Good job. Well done! Congratulations to your genius marketing team.” They actually wrote back:
Thanks for your e-mail about KLEENEX® facial tissue.
We appreciate the time you took to e-mail us, and we’re happy to learn that our advertisement pleased you. Because your comments are important to us, we will be sure to share them with the people involved.
Thanks again for your e-mail.
You’re welcome Cindy.